A Little About Us
“Simplicity in Care” was founded with a bold mission — to simplify the everyday lives of modern families by offering comfort, safety, and a renewed standard of trust.
What We Offer
All of our products are created with a single guiding philosophy — to elevate the essential. That’s why we use only the highest quality raw materials and create minimalist, aesthetic, and functional packaging and design — to bring calm and simplicity to everyday life.
What We Create
We don’t just create hygiene products — we create a lifestyle rooted in simple care, where every item fits naturally into your daily rhythm. Because we believe that simple care leads to a simpler life.
Brand Creation History
The brand’s foundation began with this very question — in a fast-changing world where there’s little time to focus on the details, we decided to create products that handle the small things for you. We sought a way to simplify everyday life — whether it’s baby care, personal hygiene, or other routine tasks.
We have added extra value to every “Simplicity in Care” product and brought innovation to the Georgian consumer market.
Who We Are
A team with over 25 years of experience developing consumer products for various international companies around the world. We are parents and everyday consumers ourselves, driven by the goal to bring simplicity to care. Because care is in simplicity!
Simplicity in care
Simplicity in care